How To Keep Loyal Customers Loyal Using Mobile Marketing
Mobile marketing is the next big marketing craze. It does however require a lot of effort to work. It can be difficult to know what steps to take to use mobile marketing effectively. The article below will give you the information you need to get started with mobile marketing.
You will obtain more customers by placing maps and directions on your website that can be used by mobile devices. These maps enable customers to easily locate your business with their mobile device. They will be especially useful when customers are searching for businesses in their vicinity.
Make sure that your emails can be viewed easily from most mobile devices. This increases the success you have with your mobile marketing campaign. Make phone numbers click friendly so that smartphone users can start calls right from your messages. Make sure any links you include lead to mobile friendly pages, too. Many people are now checking email with the mobile devices, so emails should be mobile friendly.
The idea of mobile marking is to focus on your existing customers, rather than gaining new ones. Existing customers are more likely to positively receive text messages and promotional updates. Be mindful about how you use mobile marketing. Unsolicited marketing to new customer leads is often considered a spamming technique.
Remember that the audience you are targeting are people and they are busy, just like you. Take this into account.
Focus on creating value for your target market. If your messages have value, then people will be happy to receive them. Business executives will expect something more tailored to their busy, yet social business life. If your audience primarily consists of families, send them offers that are family-oriented.
Use your normal website to drive traffic to your mobile website. One of the most simple ways to attract visitors to your mobile site or applications is to mention them on your traditional site. Doing so will let your customers stay in touch with you when they are traveling or away from home.
See to it that your customers can see your mobile marketing advertisements on all platforms. Your messages should be equally clear on iPhone, Android, and Blackberry devices. A simple message that works on multiple devices is easier to use and implement than one that is custom to each device. The KISS principle shows up strong in mobile marketing.
Try A/B testing with your mobile landing page. Mobile pages need to be tested for usability, just as much as any other web page. Develop two different versions of you landing page (A & B) and see which pulls the most conversions. Choose the better performing option from the two of them.
Are you more informed when it comes to mobile marketing? Do you have a new plan or a better plan now? Can you now use things that work with your business? Do you know how to properly apply your plan? With any luck, the tips above should have created better answers.